Fullcast Acquires Copy.ai!

Amy Cook, CMO, Fullcast named Utah Business Leaders of the Year

Imagen del Autor

FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.

What is the secret to success? According to Amy Osmond Cook, CMO, co-founder at Fullcast, and one of Utah Business Leaders of the Year 2024, it is a mix of luck and hard work. 

Amy has been putting those principles into practice her entire life. Most recently, as part of a female-investor-led $34 million seed round for Fullcast, a transformative revenue operations company. 

“We were deliberate. We were looking for anyone with talent, expertise, and relationships,” Amy said in an interview with Jacqueline Mumford at Utah Business. “We did not need to convince them. They were grateful for the opportunity, and they came right on board.”

Amy says that kind of investor and team member comes from searching outside of “the technology ecosystem proper.”

“Look for talent; look at their potential,” Amy says. “A diverse, successful team will often come naturally. I hope people see what we’ve done here and how amazing our teams are and decide to follow suit.”

Amy is one of 12 honorees selected by the Utah Business editorial team. These individuals represent “the greatest accomplishments of Utah’s business community in 2024.”

Read the full article here. 

Imagen del Autor

FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.
sales performance featured image

How One Founder Turned a Health Crisis Into a Beverage Brand

After a decade of failed acid reflux treatments, JP Francia discovered the counterintuitive science behind apple cider vinegar benefits, and turned a kitchen remedy into Life Cider, a functional beverage brand in over 1,200 Walmarts. From NFL investor-advocates to rapid rebranding after BevNet feedback, his story is a blueprint for building a mission-driven brand grounded in authentic product-market fit.

Read More

AI CRO Strategy

The Modern CRO AI Adoption Strategy

This guide delivers a four-step framework for building a CRO AI adoption strategy, from auditing your GTM process and setting measurable KPIs to running a focused pilot that turns conversion rate optimization into predictable pipeline growth.

Read More