Sonic Healthcare Unifies Sales Ops
with Fullcast
At a glance
fragmented data sources unified into a single platform
time wasted on manual, time-intensive data changes
source of truth, moving data ownership from finance to sales
Who Is Sonic Healthcare?
“The fact that we can drill down specifically, we can change it out at any time and we can run different scenarios has been a really great thing that I didn’t know it was that extravagant of a tool.”
Tiffany Thweat
VP of Sales
Sonic Healthcare is a leader in dermatopathology, providing innovative digital pathology solutions to dermatologists across the United States.
As the company expanded through acquisitions, data became scattered across siloed tools and spreadsheets, territories were managed manually, and workflows lacked a unified structure. Fullcast delivered the centralized platform needed to tame the chaos, align their teams, and build a scalable foundation for growth.
The Challenge
Siloed Operations
A history of acquisitions left the company with fragmented data, disconnected tools, and no unified workflow.
Manual Data Management
Critical information was scattered across spreadsheets and personal notes, making updates a time-consuming & inefficient.
Lack of Sales Visibility
Territory and performance data was locked in finance spreadsheets, creating a lack of transparency and blocking sales reps from their own numbers.
The Solution
From post-acquisition chaos to a unified GTM engine. Made possible with Fullcast.
Centralized Operations Hub
Fullcast consolidated Sonic Healthcare’s fragmented data from multiple acquisitions—previously scattered across spreadsheets, phone notes, and siloed tools—into a single, cohesive system. This broke down data silos and established one unified workflow for the entire organization.
Transparent Territory Management
Fullcast transformed territory planning from an opaque, manual process into a dynamic, data-driven strategy. By integrating data to balance workloads, Sonic Healthcare gave the sales team direct ownership and visibility, ensuring territories were always optimized for growth.
Empowered Sales Self-Service
Fullcast gave reps direct access to their performance data, allowing them to track their numbers and monitor growth independently. This eliminated slow request processes and empowered the sales team with autonomy and a clear view of their success.
Unmatched Operational Agility
With Fullcast, Sonic Healthcare can now modify territories and commission models instantly in response to real-time business needs. This newfound flexibility allows the team to adapt quickly to market changes, such as new insurance coverage, and rapidly capitalize on emerging opportunities.
The Results
Instant Agility. Total Visibility. Strategic Growth.
On-Demand GTM Agility
Sonic Healthcare eliminated slow, manual processes, gaining the ability to modify territories and data “instantly” to capitalize on market changes like new insurance coverage.
Data-Driven Territory Design
By unifying data from over three fragmented sources, Sonic Healthcare now strategically balances territories to create equitable workloads and maximize market coverage.
Total Visibility & Ownership
Fullcast shifted data ownership from a siloed finance team to sales, empowering reps with self-service access to their performance and actively fostering a culture of accountability.
