How Degreed Orchestrates Its RevOps Engine
At a glance
hours saved per week on territory modeling and planning
routing tools consolidated into 1 automated platform
weeks to deploy their GTM plan for a 50+ person sales team
Who Is Degreed
“Fullcast solved the lead routing and territory management problems no one talks about until they become a drag on the entire sales org… What’s unfolded over the last 13 months is vision and operating efficiency coming together. It’s been impressive to watch.”
Nate Kimmons
Senior Advisor, Former CRO
Degreed is a leading learning experience platform, providing professional learning and development for 400 clients in more than 200 countries. With an agile RevOps team of six supporting a global sales force, they empower the world’s top companies to build skills for today and tomorrow.
As the company scaled, its go-to-market engine became fragmented. Critical processes like territory carving and lead routing were managed across spreadsheets and four separate tools, leading to inaccuracies and inefficiency. Fullcast provided the single, consolidated platform to orchestrate their entire RevOps function and automate their GTM motion.
The Challenge
Planning Inefficiency
Relying on spreadsheets for global territory carving and modeling was slow, error-prone, and couldn’t keep pace with the business.
Fragmented Routing System
Managing four separate routing tools created operational chaos, resulting in misrouted leads and a constant need for troubleshooting.
Lack of GTM Agility
The cumbersome process of visualizing and deploying changes made it nearly impossible to adapt their GTM plan quickly to business needs.
The Solution
Orchestrate the entire RevOps engine, from plan to execution. Made possible with Fullcast.
Unified GTM Command Center
Fullcast gave Degreed a single, consolidated platform to manage their entire go-to-market motion. By replacing a fragmented system of spreadsheets and four separate routing tools, the team could seamlessly connect territory planning, modeling, and execution in one place.
Collaborative Territory Design
The manual process of carving territories in spreadsheets was replaced with Fullcast’s interactive map. Ops could now visually design balanced territories, overlay key metrics like TAM, and collaborate with sales leaders in real-time using a simple drag-and-drop interface.
Agile GTM Modeling
Fullcast empowered Degreed to move from static spreadsheet models to dynamic, real-time scenario planning. Connected directly to their CRM, the team could test multiple GTM strategies, adapt instantly to business changes, and deploy the optimal plan with a single click.
Automated & Accurate Routing
By tying routing directly to the territory plan, Fullcast eliminated the need for manual updates. When account or rep assignments changed, routing rules updated automatically, ensuring leads were assigned with speed and precision, which ended inaccuracies and complaints from the sales team.
The Results
From Manual Chaos to Automated Command.
5 Hours Reclaimed Weekly
By replacing cumbersome spreadsheets with Fullcast’s dynamic modeling, the team saves 5 hours every week. The team can now visually design territories and model multiple GTM scenarios in real-time, enabling faster, more strategic planning.
Zero-Complaint Lead Routing
Degreed consolidated four separate routing tools into Fullcast’s single, automated platform. After tying routing directly to the GTM plan, errors were eliminated, ensuring leads get to the right reps instantly and freeing the Ops team from constant troubleshooting.
Full Deployment in 6 Weeks
Unlike corporate planning tools that take months to build, Degreed implemented Fullcast and launched its GTM plan for over 50 reps in just six weeks. This rapid, out-of-the-box deployment delivered immediate value during their busiest planning season.
