Copado Increased Revenue by 24%
At a glance
increase in revenue by improving pipeline health
of opportunities identified as ‘at risk’ for proactive intervention
increase in win rate with newfound deal visibility
Who Is Copado?
“The Relationship Score became our North Star. It changed the dynamic of how we managed the whole sales process. We focused on driving engagement.”
Ted Elliot
CEO of Copado
As the leading DevOps platform for enterprise SaaS, Copado empowers the world’s largest digital-native companies to accelerate their software releases.
As the company scaled, its revenue teams struggled with a lack of visibility into deal health and pipeline engagement. At-risk deals went unnoticed, sales cycles slowed, and predictable growth was challenged. Fullcast Revenue Intelligence provided the revenue intelligence needed to identify risks, uncover relationships, and accelerate growth.
The Challenge
Hidden Pipeline Risk
A lack of visibility into deal health meant at-risk opportunities went unnoticed, jeopardizing forecast accuracy.
Stalled Deal Momentum
Low engagement, slow sales cycles, and declining win rates created a bottleneck that prevented deals from closing.
Limited Revenue Growth
Inconsistent deal sizes and an inability to accelerate the sales process capped revenue potential.
The Solution
Unlock predictable revenue growth. Made possible with Fullcast Revenue Intelligence.
Proactive Deal Risk Management
Fullcast Revenue Intelligence provided Copado with a complete, unbiased view of pipeline health. By automatically analyzing engagement signals, they could instantly identify 61% of their at-risk opportunities, allowing sales leaders to intervene proactively and save deals that would have otherwise been lost.
Complete Relationship Intelligence
Our platform automatically mapped every relationship across the business, uncovering 12% more connections within target accounts. This enabled Copado’s sales team to multi-thread deals effectively, build broader consensus, and close more complex opportunities.
Accelerated Pipeline Velocity
With clear visibility into deal engagement, Copado’s team could focus their efforts on the most promising opportunities. This data-driven approach boosted pipeline engagement by 16% and increased sales velocity by 9%, shortening sales cycles and improving rep productivity.
Data-Driven Revenue Growth
By combining insights on deal health, relationships, and engagement, Fullcast Revenue Intelligence empowered Copado to build a more predictable revenue engine. This holistic view directly contributed to a 5% increase in win rates, an 8% lift in average deal value, and a 24% overall increase in revenue.
The Results
Visibility, Velocity, and Value.
Proactive Pipeline Control
Fullcast Revenue Intelligence gave Copado a clear, real-time view of pipeline health. By identifying 61% of opportunities as ‘at risk,’ sales leaders could intervene at critical moments, turning potential losses into wins and boosting their win rate by 5%.
Accelerated Revenue Engine
With newfound deal visibility, Copado supercharged its growth. The team increased sales velocity by 9% and average deal value by 8%, creating a more efficient and powerful sales motion that resulted in a 24% increase in overall revenue for their team.
Deeper Account Penetration
Our platform automatically uncovered 12% more relationships within target accounts. This intelligence enabled Copado’s reps to engage the right stakeholders, increase pipeline engagement by 16%, and build the broad consensus needed to close larger, more complex deals.
