by Nathan Thompson | Dec 30, 2025 | Sales
For many sales reps, the annual territory planning cycle feels like a tedious administrative task with little real-world value. Ineffective planning is more than an administrative task. It is a significant business risk. Poor territory planning costs organizations...
by Nathan Thompson | Dec 23, 2025 | Sales
You wouldnโt start a cross-country road trip without GPS. So why navigate your most important journey, the route to revenue, with an outdated map? Static, spreadsheet-based plans cannot keep up with market changes, which leaves sales teams with inefficient territories...
by Nathan Thompson | Dec 22, 2025 | Sales
Companies with optimized territories see an averageย 15% increaseย in sales revenue, yet many GTM teams still deal with the fallout from weak planning. Unbalanced workloads burn out reps, and uneven coverage leads to missed quotas and complaints about fairness. The root...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
