Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 7, 2026 | Sales
In a market that changes overnight, why do most teams build sales strategies that stand still? According to a Vena Solutions report, 65% of sales leaders struggle to adapt strategic plans, largely because those plans live in static spreadsheets disconnected from daily...
by Nathan Thompson | Dec 30, 2025 | Sales
Did you know thatย 92% of salespeople give up after four rejections? 80% of prospects say no four times before agreeing to a sale. This gap signals a failure in strategy and execution. Too often, teams build sales plans in a vacuum using static spreadsheets,...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
