The 5 Cs of Building a Competitive GTM Strategy
Traditionally, company sales funnels focus on streamlining sales and marketing initiatives. Studies show that companies are taking a closer look at their GTM strategies, with almost half (47 percent) making minor adjustments, which may include expanding their focus to...
Andy Mowat: From Four Unicorns to the Future of RevOps
If you’ve ever wondered how someone ends up leading RevOps and Demand Gen for not one, not two, but four unicorns, pull up a chair. This week on Go to Market with Dr. Amy Cook, Amy sits down with Andy Mowat, a RevOps rockstar with a career that includes Upwork, Box,...
7 Strategies for a Sales Compensation Plan That Actually Works
Creating a successful sales compensation plan isn’t just about pushing numbers and hoping for the best. It’s about visibility, control, simplicity—and yes, a lot of adjustments. Because here’s the truth: no plan survives the quarter without changes....
