Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 5, 2026 | Sales
If your pipeline is unpredictable and your reps spend hours chasing data instead of customers, you have an operations problem. Teams that invest in Sales Ops consistently outperform, with studies citingย 28% higher revenueย growth. Yet many companies still treat the...
by Nathan Thompson | Dec 24, 2025 | Sales
Sales teams slow down when operations is underpowered.ย High-growth companiesย invest more in sales operations than slower-moving peers for a reason. The role has shifted far beyond administrative work. Today, sales operations is a strategic function that drives...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
