by Nathan Thompson | Dec 22, 2025 | Sales
Spreadsheets slow teams down and make territory plans stale within weeks. Some sources report an average 15% increase in sales revenue when companies optimize their territories. In today’s market, effective sales and territory management is not just an ops...
by Nathan Thompson | Oct 28, 2025 | Blog
Today, sales organizations have more data than ever but struggle to find actionable insights. Leadership prescribes specific behaviors, but a critical gap remains between strategy and what happens in daily sales activities. This disconnect exists because we ask...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
