Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 28, 2026 | Sales
According to a recent study, 72% of reps missed quota in 2023. Our own 2025 Benchmarks Report confirms this trend, finding that 76.6% of sellers missed their number. When the forecast slips, the default response is to scrutinize deal stages and rep commits. Your...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
