Your CRM is designed to manage transactions—not to plan a dynamic Go-to-Market (GTM) strategy. While it forms the backbone of your SalesOps, a CRM lacks the tools and flexibility needed for thoughtful and strategic planning. Territory management is a crucial part of...
Long before the term “RevOps” was uttered among sales and marketing teams, Balaji Krish was pioneering effective GTM strategies with RevOps-esque leadership at companies like Google and Walmart. His affinity for problem-solving resulted in a proven three-pronged...
Behind every high-performing sales engine is smart territory planning, collaborative go-to-market strategies, innovative tools and data analytics, and expert RevOps leadership. Last week, we helped territory managers launch a new year for sales growth with expert tips...
You’ve completed your go-to-market planning for the upcoming year. Customer segmentation is complete, territories are carved, and you’re ready. Not necessarily. There are still ways that you can optimize your Go-to-Market plan. Optimizing your GTM plan is crucial for...
Taking the first step toward more effective go-to-market (GTM) planning is easier than you might think. Whether you’re refining the target audience, optimizing your sales process, or aligning your marketing efforts, starting with a clear plan sets the stage for...
