Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 30, 2025 | Sales
Most teams have a solid strategy but struggle to turn it into daily actions that move the number. The percentage of companiesย investing in data analyticsย grew from 87.8% to 93.9% between 2022 and 2023, yet the execution gap persists. Too often, plans live in...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
