by Erick Ramírez | Feb 5, 2026 | Sales
AI is now part of daily work for 45% of employees, and adoption has more than doubled in six months. The pace of change forces revenue leaders to rethink how they plan for their most important resource: their teams. Headcount planning can no longer live in isolated HR...
by Erick Ramírez | Jan 15, 2026 | RevOps
Revenue Operations is the fastest-growing job in the US, yet scaling the team responsible for scaling revenue remains a major challenge. Too many leaders feel pressure to hire fast, then hire reactively, which creates process gaps, burnout, and missed forecasts....We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
