Fullcast Acquires Copy.ai!
by Nathan Thompson | Nov 14, 2025 | Blog
The Great GTM Reset Something unusual happened during this webinar… something very different from the typical AI conversation dominating B2B right now. Rather than discussing โAI features,โ โAI add-ons,โ or โAI-powered modules,โ Fullcast and Copy.ai laid...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
