by Nathan Thompson | Dec 30, 2025 | Sales
For many sales reps, the annual territory planning cycle feels like a tedious administrative task with little real-world value. Ineffective planning is more than an administrative task. It is a significant business risk. Poor territory planning costs organizations...
by Nathan Thompson | Dec 22, 2025 | Sales
Territory planning is more than just drawing lines on a map; it serves as the operational blueprint for your entire Go-to-Market strategy. Getting it right delivers measurable gains, as companies with optimized territories experience an averageย 15% increaseย in sales...
by Nathan Thompson | Dec 22, 2025 | Sales
Nothing burns out a sales leader faster than a broken territory plan. Poor territory management creates unmanageable stress for sales leaders and can lead toย 18% lower quotas. This is not just an administrative headache; it is a critical failure in go-to-market...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
