by Nathan Thompson | Dec 12, 2025 | Sales
Revenue leaders hear one question more than any other: Whatโs your pipeline coverage ratio? While the metric matters, fixating on it in isolation is a mistake. It treats a symptom, not the underlying causes of missed forecasts and revenue surprises. The better...
by Nathan Thompson | Dec 12, 2025 | Sales
Companies with data-driven sales operations achieve up toย 15% higher quotaย attainment and 20% faster sales cycles. Yet many organizations still treat Sales Ops as a tactical, administrative function. This outdated view results in missed revenue opportunities and keeps...
by Nathan Thompson | Dec 8, 2025 | Sales
For too long, companies have treated sales operations as a tactical, back-office function. This outdated view creates friction and slows growth. Today, sales operations sets up the plans, systems, and rules that help GTM teams forecast and hit revenue targets. The...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
