Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 18, 2025 | Sales
Workplace conflict costs U.S. businesses a staggeringย $359 billion lost annually. Disputes over sales commissions do more than hurt the balance sheet. They drain trust and motivation across the sales organization. A sales compensation dispute is any disagreement over...
by Nathan Thompson | Dec 11, 2025 | Sales
Nearly two-thirds of companies reportย errors in commission payouts, which shows up in real ways for teams: delayed paychecks, late closes, and late nights spent reconciling data. These mistakes are far more than an administrative headache. They are a direct threat to...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
