by Erick Ramírez | Dec 24, 2025 | Uncategorized
Companies that conduct regular sales pipeline reviews achieve a 15% higher win rate than those that don’t. Still, too many reviews waste an hour and deliver a guess. Teams argue opinions, roll up shaky numbers, and leave without a plan. The root cause is simple:...
by Erick Ramírez | Dec 23, 2025 | RevOps, Sales
With 73% of companies now having a C-suite role dedicated to RevOps, expectations for strategic impact are higher than ever. Yet many teams spend hours on manual data fixes and last-minute scrambles, which keeps them from delivering early warnings and clear next steps...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
