by Nathan Thompson | Dec 5, 2025 | Blog
Every RevOps and sales leader knows the frustration of a pipeline full of promising deals that stall, shrink, or disappear for preventable reasons. This gap between the forecast and reality is precisely where a disciplined deal health assessment process becomes a GTM...
by Nathan Thompson | Dec 3, 2025 | Blog
The path from a front-line sales role to a strategic operations position is an unexpected but powerful blueprint for building a truly effective revenue engine. Many companies treat their operations teams as compliance police, disconnected from the daily realities of...
by Nathan Thompson | Nov 18, 2025 | Blog
The promise of AI in sales is everywhere, yet many enterprise AI transformation projects are failing to deliver. As recent studies like the 2025 Benchmarks Report reveal, the reason isn’t the technology itself; it’s the strategy. Most companies are simply layering AI...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
