Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 26, 2025 | Sales
The set-it-and-forget-it sales plan is a myth. By Q2, market shifts, economic headwinds, and internal changes often make annual targets obsolete. This is not just a feeling. According to one recent report,ย 84% of repsย did not meet their quota last year, and our...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
