A Vertical GTM Strategy Playbook with Jared Barol
Many companies with a strong horizontal product eventually face a critical question: When is the right time to specialize and launch a vertical market strategy? The risk of diluting focus is high, but the potential rewards include deeper market penetration and...
A Process-First GTM Transformation Framework with Nicole Farina
Many ambitious go-to-market (GTM) transformations fail because they prioritize speed over strategy, leading to disjointed systems and poor adoption. The pressure to “move fast” often results in moving in the wrong direction. But what if the key to going...
RevOps IT Collaboration with Keith Lutz
Revenue Operations teams often craft brilliant strategic plans with clear targets, only to face significant roadblocks when it’s time for IT to implement the necessary technology. This common disconnect can stall growth and create significant internal tension....
A Modern Sales Qualification Framework with Rob Stanger
Every RevOps and sales leader knows the frustration of a pipeline full of promising deals that stall, shrink, or disappear for preventable reasons. This gap between the forecast and reality is precisely where a disciplined deal health assessment process becomes a GTM...
