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Why Founders Need to Rethink Community-Building—And How RevGenius Did It

What if the key to sales success wasn’t just about selling—but about building something bigger?

When Jared Robin set out to find his next job, he wasn’t looking to start a movement. But when the traditional networking spaces failed him, he unknowingly built what would become RevGenius, a thriving GTM community for B2B growth. What began as a LinkedIn group chat for job seekers quickly turned into a powerful collective—one that proved community can be a game-changer for Go-To-Market strategies.

In this episode of Go-To-Market with Dr. Amy Cook, Jared and GTM leader Karthi Ratnam unpack the power of community-led growth and how it differs from audience-led strategies. If you’re rethinking how to connect with customers and drive real impact, this conversation is one you won’t want to miss.

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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.