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Turning Forecasting Odds in Your Favor

Oscar Armas-Luy

Oscar Armas-Luy

Oscar Armas-Luy

VP Rev Ops
Beeline

Amy Cook

CMO
Fullcast

Oscar Armas-Luy didn’t plan to pursue a RevOps career.

Instead, Oscar’s journey to RevOps started with an unexpected turn through a successful career in marketing. Since then, companies have benefited from his unique perception that blends strong data analytics with a creative lens that doesn’t always adhere to the RevOps status quo.

“Everything in RevOps is context dependent, and so those of us in RevOps are artists in the sense of, we have to know the rules, but we also have to know when to break them,” Oscar said. “There’s sort of a sacred cow of best practices, or standard practices ReOps that don’t make sense in every single context. Great RevOps people know all the best practices.

Extraordinary RevOps people know all of the best practices and the ones to kind of ignore in their particular context. And I think that’s what we really have to master.”
From weighing luck and chance in sales processes, don’t miss this extraordinary conversation with Dr. Amy Cook and Oscar.

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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.
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