Go to market.
With DR. AMY COOK
Shamir Duverseau: The Real Reason Your Ads Aren’t Converting
What exactly happens after a prospect clicks your ad? Shamir Duverseau, Co-founder and Chief Strategist at Smart Panda Labs, joins the podcast...
David Homan: From CRM to Connection: Why Most Networking Tech Gets It Wrong
What does a classical-composer-turned-founder know about relationship intelligence? Everything. David Homan, Founder of SOAR Connect and author of Orchestrating Connection, joins the...
Dan Walter: Why Your Sales Incentive Plan Is Probably Built for the Wrong Role
Master the art of compensating the modern “Rancher” sales role. This page outlines strategies to move beyond Hunter/Farmer stereotypes and align incentives...
Kris Rudeegraap: The Comeback of Direct Mail in the AI Era
Sales tactics that once worked no longer do. This guide reveals why the AI engineer is the most critical hire you can...
Navin Persaud: Pace, Not Perfection: The Real Secret to Scaling SaaS
Navin Persaud, VP of Revenue Operations at 1Password, outlines how companies can avoid common pitfalls and build a unified RevOps function that...
Jon Pierre Francia: The Go-To-Market Strategy Behind Life Cider’s Retail Breakthrough
Jon Pierre Francia built Life Cider from a kitchen remedy into a national beverage brand by solving his own problem first, iterating...
Michael Maximoff: AI Didn’t Break Sales. Broken Processes Did.
With 78% of sellers missing quota and cold email response rates in freefall, the answer is not another tool. Belkins co-founder Michael...
Will Spendlove: AI for GTM Isn’t About Automation. It’s About Control.
AI is taking over SDR workflows, but it cannot replicate the one thing that actually closes deals: human emotion. Will Spendlove shares...
Justin Rashidi: The Future of SDRs, BDRs, & AI-Powered Sales
The most reliable growth lever isn’t a new tool—it’s a human-to-human path to trust. Learn how SeedX maintains 67% YoY growth by...