Go to market.
With DR. AMY COOK
Buyers Aren’t Buying You. They’re Buying What Works Without You
Successful business exits require moving from being the “hub and spoke” to creating a self-sustaining operation that survives the owner’s departure. Mark...
AI Won’t Replace Salespeople. But It May Replace The Sales Job We Know
While AI can automate the logical steps of a sequence, Tommy Barlow argues that humans remain essential for providing the emotional safety...
AI Is an Incredible Cover Band. But It’s Not the Original Artist.
While AI provides incredible efficiency, it lacks the creative spark and nuanced perspective of a human “original artist.” Chris Perkins shares how...
The Wrong AI Strategy Could Be Killing Revenue
While AI offers unprecedented productivity gains, implementing the wrong strategy can lead to data leaks, “mediocre” marketplace noise, and plummeting revenue per...
The More We Automate Sales, The More Relationships Matter
Sales automation promised efficiency, but it’s delivering noise — and buyers have tuned it out completely. In this episode of the Go-to-Market...
What Are Your Top Sellers Doing That Everyone Else Isn’t?
A small percentage of sellers are responsible for the majority of your revenue — but their success doesn’t have to be a...
The Startup Growth Mistake That Costs Millions
Too many startups burn through their funding by hiring full sales teams before they have the infrastructure, strategy, or market fit to...
Lindsey Ivie: The Secret to Building Events People Actually Want to Attend
With so many events competing for people’s time and attention, how do you make yours impossible to skip? Lindsey Ivie, VP of...
The Career Advice Every Go-To-Market Leader Needs Right Now
After an 18-year career break, Heather Nemelka rebuilt her career from marketing coordinator to global marketing leader — and now she’s sharing...