Read the 2026 Benchmarks Report Now!
by Nathan Thompson | Feb 13, 2026 | Blog
If your sellers juggle logins across CRMs, planning apps, commissions, and analytics, you pay a tax in risk and lost time. The SSO market reached an estimated $4.5 billion in 2024 and is projected to hit $9.4 billion by 2030, signaling how enterprises now centralize...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
