Fullcast Acquires Copy.ai!
by Nathan Thompson | Feb 10, 2026 | Blog
If your marketing pipeline goal and your sales headcount plan are built in isolation, you are burning money. The gaps are costly: too few reps and leads go cold, too many and skilled sellers sit idle. The urgency to fix this is real. A recent McKinsey report found...
by Nathan Thompson | Jan 29, 2026 | Marketing
Traditional pipeline methods fail most sales teams, with only 20% able to forecast with over 75% accuracy. While this challenge affects the entire revenue organization, the most volatile and misunderstood variable is often the marketing-sourced component. Gut-feel...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
