Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 22, 2026 | Marketing
Companies are investing heavily in automation. Analysts project the workflow automation market will reach USD 37.45 billion by 2030, yet many RevOps leaders still struggle to connect these investments to a key outcome: revenue growth. It’s time to stop building...
by Nathan Thompson | Jan 13, 2026 | Marketing
The market is flooded with AI-powered marketing tools, each promising better targeting and higher conversion. The real challenge is not finding more add-ons; it is finding the right ones that connect to your entire revenue engine and drive predictable growth. Smart...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
