Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 6, 2026 | RevOps
Poor data quality costs companies an average ofย $12.9 million annually. Despite massive investments in sales tech and AI, forecast accuracy is still elusive for most B2B organizations. The real culprit is often an overlooked variable: the dirty data sitting in your...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
