Fullcast Acquires Copy.ai!
by Nathan Thompson | Jan 9, 2026 | Sales
As companies compete for top talent, job postings requiring AI skills now offerย 28% higher salaries on average. This surge in earning potential is reshaping sales compensation and exposing the limits of old commission tracking. Legacy systems built on spreadsheets and...
by Nathan Thompson | Dec 24, 2025 | Uncategorized
In the past year, a staggeringย 66% of companies have overpaid or underpaid sales commissions, directly eroding trust and profitability. Many of these errors stem from a single source: the manual spreadsheets used to track and calculate compensation. While spreadsheets...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
