by Nathan Thompson | Dec 31, 2025 | Sales
It is one of the most common and costly failures in business. Over 50% of revenue leaders missed their forecast at least twice in the past year, a cycle that erodes investor confidence, demoralizes sales teams, and stalls growth. While most organizations...
by Nathan Thompson | Dec 10, 2025 | Sales
Highly data-driven organizations are three times more likely to report significant improvements in decision-making. Yet during the quarterly forecast call, many revenue leaders still lean on subjective opinions, incomplete CRM data, and reps’ gut feelings. The problem...
by Nathan Thompson | Nov 28, 2025 | Sales
If sales forecasting feels more difficult than ever, you’re not alone. According to Gartner, 67% of sales operations leaders agree that creating accurate sales forecasts is harder today than three years ago. Disjointed systems, manual spreadsheet drills, and siloed...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
