Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 16, 2025 | Uncategorized
According to a 2025 report,ย 91% of companiesย plan to increase their investment in product-led growth. Yet, many of these organizations are bolting outdated, sales-led quotas onto their modern PLG engine, which creates a gap between how revenue teams get measured and...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
