Fullcast Acquires Copy.ai!
by Nathan Thompson | Feb 3, 2026 | Uncategorized
By 2025, Over 70% of B2B organizations will rely on AI to drive their go-to-market strategies. The move from scattered tools to a connected operating model is already underway, and it is quickly becoming the way modern revenue teams work. Buying more AI tools will not...
by Nathan Thompson | Jan 23, 2026 | Uncategorized
A 93% of GTM teams already use AI, yet most struggle to connect its adoption to measurable revenue growth. The gap shows up when teams chase tools and run “random acts of AI” instead of building a cohesive AI strategy. The most important question is not...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
