Read the 2026 Benchmarks Report Now!
by Erick Ramírez | Nov 5, 2025 | Blog
If forecasting feels like a constant struggle, you are not alone. 93% of sales leaders cannot forecast revenue within five percent of their actual number, creating a costly disconnect between expectations and results. The root cause is clear. Leadership sets...
by Erick Ramírez | Oct 29, 2025 | Blog
With 15.4% of companies reporting they lack a defined GTM strategy, many businesses are operating without a plan. But even with a plan, a GTM strategy without an accurate forecast is like a map without a compass; it shows a destination but offers no real-time guidance...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
