by Nathan Thompson | Jan 8, 2026 | Uncategorized
By the end of 2024, usage of AI-powered toolsย surged to 75%, up from 22% a year earlier. Many revenue leaders are switching on AI before checking whether their data, processes, and teams can handle it. That rush creates rework, wasted spend, and missed targets. AI...
by Nathan Thompson | Dec 16, 2025 | RevOps
Your sales team is already using AI. The real question is, do you know how? From drafting emails with ChatGPT to summarizing calls with CRM add-ons, shadow AI is spreading across revenue teams, creating real risks and missed opportunities. Ignoring this is not an...
by Nathan Thompson | Dec 5, 2025 | Sales
Sales leaders feel the pain when AI is rolled out without a plan. In one study, 83% of sales teams that utilized AI in the last year saw higher revenue growth compared to 66% of those that did not. Simply adding new AI tools to an SDR workflow is not a strategy.ย To...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
