Platform recognized for its disruptive potential and ability to orchestrate autonomous, enterprise-scale AI agent workflows across the go-to-market lifecycle.
SALT LAKE CITY, UT — Fullcast, the leader in go-to-market (GTM) and revenue operations (RevOps) automation, today announced that it has been recognized as an emerging leader, or “Market Shaper,” in the Gartner® Emerging Market Quadrant for AI Agents for Marketing.
According to Gartner, Market Shapers are vendors building the most disruptive solutions in the field, moving away from legacy technology to a cohesive fabric of AI agents. Gartner notes that these vendors operate at the intersection of enterprise scale, deep integration, and advanced AI agency, automating complex multi-step workflows to accelerate revenue growth with minimal human intervention.
This recognition highlights the impact of Fullcast’s continuous, AI-native “Plan-to-Pay” revenue architecture. Following strategic acquisitions of Copy.ai and Atrium, Fullcast’s AI team has embedded autonomous AI agents directly into revenue operations—shifting the technology from single-task execution support to coordinated, goal-driven business strategies.
“We believe being named a Market Shaper by Gartner validates our core philosophy: the era of fragmented, passive SaaS is over,” said Ryan Westwood, CEO and Co-Founder of Fullcast. “Legacy revenue tools force humans to act as the middleware, copying data between spreadsheets, planners, and CRMs. Fullcast is building an agentic orchestration layer where autonomous agents take real-time action—allowing organizations to balance territories instantly, project pipeline risk accurately, and deploy AI-driven prospecting that adapts to live market signals.”
By utilizing a unified data fabric, Fullcast’s AI agents ensure reliable data exchange across diverse systems. The platform operates on a single engine split into core operational pillars:
- Fullcast Plan: AI-enabled scenario modeling and dynamic territory management.
- Fullcast Revenue Intelligence: AI-first forecasting and predictive pipeline analytics.
- Fullcast Performance: AI-powered sales coaching grounded in data-driven deal mechanics.
- Fullcast Pay: Real-time commission calculations that automate compensation plans from design to payout.
To learn more about Fullcast’s recognition or to explore how agentic revenue operations can transform your GTM execution, visit www.fullcast.com.
About Fullcast
Fullcast is an AI-Native end-to-end Go-to-Market (GTM) planning and execution platform purpose-built for Revenue Operations (RevOps) teams. By bridging the gap between sales strategy and tactical execution, Fullcast enables companies to plan, forecast, and manage commissions for sales teams in one continuous GTM motion. Designed to integrate seamlessly with existing CRM systems, Fullcast empowers agile organizations to eliminate operational silos, adapt to market changes instantly, and drive predictable revenue growth. Learn more at fullcast.com.
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