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How Revenue Leaders Are Using AI in 2026: What the Data Reveals
Where AI Is Delivering Real Revenue Impact in 2026
Drawing on insights from hundreds of revenue leaders, this research explores where AI is creating measurable business value, where expectations are outpacing reality, and why data quality, ownership, and governance remain the biggest barriers to adoption. Michael Maximoff of Belkins and Amy Osmond Cook of Fullcast examine what’s working across the revenue lifecycle, the build vs. buy debate, and how leading GTM teams are using AI to drive better decisions and outcomes.
Meet the Speakers
Amy Cook is Co-Founder and CMO at Fullcast, the go-to-market platform built to take revenue teams from plan to pay, and one of the most compelling voices on AI and revenue strategy today. Joining her is Michael Maximoff, Co-Founder and Chief Growth Officer at Belkins, the number one ranked appointment setting agency operating across 50+ industries worldwide with over 200,000 appointments scheduled. Together they bring original research, real operator experience, and a candid take on what is actually working in B2B GTM right now.
