Go to market.
With DR. AMY COOK
Dan Walter: Why Your Sales Incentive Plan Is Probably Built for the Wrong Role
Master the art of compensating the modern “Rancher” sales role. This page outlines strategies to move beyond Hunter/Farmer stereotypes and align incentives...
Kris Rudeegraap: The Comeback of Direct Mail in the AI Era
Sales tactics that once worked no longer do. This guide reveals why the AI engineer is the most critical hire you can...
Navin Persaud: Pace, Not Perfection: The Real Secret to Scaling SaaS
Navin Persaud, VP of Revenue Operations at 1Password, outlines how companies can avoid common pitfalls and build a unified RevOps function that...
Jon Pierre Francia: The Go-To-Market Strategy Behind Life Cider’s Retail Breakthrough
Jon Pierre Francia built Life Cider from a kitchen remedy into a national beverage brand by solving his own problem first, iterating...
Michael Maximoff: AI Didn’t Break Sales. Broken Processes Did.
With 78% of sellers missing quota and cold email response rates in freefall, the answer is not another tool. Belkins co-founder Michael...
Will Spendlove: AI for GTM Isn’t About Automation. It’s About Control.
AI is taking over SDR workflows, but it cannot replicate the one thing that actually closes deals: human emotion. Will Spendlove shares...
Justin Rashidi: The Future of SDRs, BDRs, & AI-Powered Sales
The most reliable growth lever isn’t a new tool—it’s a human-to-human path to trust. Learn how SeedX maintains 67% YoY growth by...
From Marine Biology to RevOps: Helena Aryafar’s Blueprint for Smarter GTM
In this episode, we dive into the “Cable TV” evolution of tech stacks, the hidden costs of tool redundancy, and how to...
Fixing the Revenue Flow By Transforming Silos into Streams
Learn why the “plumbing” era of RevOps is over. Louis Poulin joins Dr. Amy Cook to discuss centralizing GTM, breaking down silos,...