In this episode of Go-to-Market, Jonathan Kvarfordt (Momentum/Salesforce) cuts through the hype to share his proven Go-to-Market AI strategy. Learn why fixing unsexy data creates an AI "slingshot effect" for massive RevOps growth. Listen now!
Will AI replace human consultants? In this episode, Sales Globe COO Michelle Seger introduces AI "job decontamination"—a strategy to automate tedious tasks so experts can focus on high-level strategic storytelling. Listen to the full episode!
Stop treating AI like the "Ozempic" of business efficiency. In this episode, Talbot West CEO Jacob Andra cuts through the hype to explain why successful AI adoption requires aligning your people, processes, and systems.
What exactly happens after a prospect clicks your ad? Shamir Duverseau, Co-founder and Chief Strategist at Smart Panda Labs, joins the podcast to explain why mastering the "post-click experience" is the ultimate secret to driving higher lead quality and conversion.
What does a classical-composer-turned-founder know about relationship intelligence? Everything. David Homan, Founder of SOAR Connect and author of Orchestrating Connection, joins the podcast to share his 25 years of mastery in networking and community building.
Master the art of compensating the modern "Rancher" sales role. This page outlines strategies to move beyond Hunter/Farmer stereotypes and align incentives with sustainable business success.
Sales tactics that once worked no longer do. This guide reveals why the AI engineer is the most critical hire you can make to unify data, automate workflows, and unlock scalable GTM execution.
Navin Persaud, VP of Revenue Operations at 1Password, outlines how companies can avoid common pitfalls and build a unified RevOps function that serves as the "truth-teller" of go-to-market strategy and performance.
Jon Pierre Francia built Life Cider from a kitchen remedy into a national beverage brand by solving his own problem first, iterating without ego, and choosing investors who believed in the mission, not just the margins. His playbook shows go-to-market leaders why authentic pain points, rapid feedback loops, and strategic partnerships outperform conventional product launches.
