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Nick Robin: What Should (and Shouldn’t) Be Centralized in RevOps

Nick Robin

Nick Robin knows how to build effective revenue operations models.

Although there is a pattern of give-and-take in most RevOps models, Nick says some areas are non-negotiable. For example, emotional intelligence and centralized go-to-market operations functions.

Simply calling something “RevOps” doesn’t make it effective. In this episode of Go-To-Market with Dr. Amy Cook, Nick’s expertise illustrates that true RevOps success comes from a thoughtful and strategic approach to identifying which GTM operations functions should be centralized for maximum efficiency.

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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.