RevOps leaders know the grind—endless dashboards, process optimizations, and firefighting urgent issues. But real impact doesn’t come from just keeping the wheels turning; it comes from redesigning the road ahead. In this episode of Go To Market with Dr. Amy Cook, Lonny Sternberg, a RevOps leader and an expert in GTM, explains why stepping back is just as important as diving in—because if you’re only focused on execution, you’re missing the chance to build a smarter, more scalable system. Strategy isn’t a luxury; it’s what separates high-performing RevOps teams from those stuck in the weeds. Ready to shift from maintenance mode to real transformation?