Lonny Sternberg: Are You Building for Today or Scaling for Tomorrow?
Lonny Sternberg


Dr. April Larson, co-founder of PathologyWatch, shares how she transformed a traditional pathology system into a digital platform across Sonic Healthcare's global labs. Her insights on change management and overcoming AI resistance offer a playbook for healthcare innovators.
The sandbagging solution shouldn't force every sales organization into the same attainment range—it's to ensure quotas accurately reflect market opportunity and encourage sustainable growth.
As Dr. April Larson’s experience demonstrates, the future belongs to organizations that treat change management and AI automation as a strategic advantage—not an afterthought.
Discover which solution delivers better ROI, scalability, and efficiency for revenue teams planning for long-term growth.
Should you build custom software or buy? This comprehensive guide covers the build vs buy strategy framework. Read here:
Navigate the build vs buy framework with confidence. Learn to evaluate custom development vs commercial solutions for your revenue operations stack.
Should you build custom software or buy? This software build vs buy analysis covers costs, risks, and decision criteria for confident investments.
Mental health shouldn't be something companies acknowledge only during Mental Health Awareness Month. It should become part of how organizations manage risk—just like cybersecurity. When leaders intentionally build resilient employees, they also build stronger organizations.
In an era of rapid technological disruption, Dr. David Morgan argues that the ultimate competitive advantage isn't a better algorithm—it is the resilience of a workforce that values human connection over digital companionship. By treating mental health as a critical risk management issue rather than a secondary perk, leaders can build organizations that thrive despite the uncertainty of the unknown.
The constraint on sales performance right now isn't effort or technology. It's misalignment between marketing, sales, and customer success and how they leverage AI.
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.