Fullcast Acquires Copy.ai!
by Nathan Thompson | Nov 24, 2025 | Blog
Missed forecasts burn cash, stall hiring, and erode trust. The path to accurate forecasting looks very different for a 50-person company versus a 5,000-person 1. With over 34.75 million small businesses in the US, a massive segment of the economy relies on forecasting...
by Nathan Thompson | Nov 10, 2025 | Blog
As sales organizations adopt more sophisticated tools, fundamentals still determine whether compensation drives results. While 40% of sales professionals report using AI to help determine compensation, technology alone cannot fix a flawed strategy. The core problem is...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
