Fullcast Acquires Copy.ai!
by Nathan Thompson | Feb 10, 2026 | Blog
Businesses have reported conversion rate increases of 50-100% after implementing AI-powered optimization strategies. For revenue leaders facing tightening budgets and higher targets, these numbers represent an opportunity to capture more pipeline and revenue per...
by Nathan Thompson | Jan 19, 2026 | Marketing
The 3.68% global average website conversion rate sits far below the 11% top companies achieve. That gap is a revenue problem, not a design tweak. Conversion Rate Optimization (CRO) helps you turn more of your existing traffic into pipeline and closed-won revenue. Use...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
