Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 19, 2025 | Marketing
The front door to your brand is now AI-powered. According to McKinsey, aboutย 50% of Google searchesย already have AI summaries, a figure expected to reach 75% by 2028. Ignoring this channel is no longer an option. For Go-to-Market (GTM) leaders, this calls for a...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
