by Nathan Thompson | Nov 19, 2025 | Blog
Most companies are using AI, but they are stuck in the task trap, using tools like ChatGPT for one-off requests. This approach saves marginal time but leaves massive scaling opportunities on the table. The real enterprise value of AI comes from codifying and...
by Nathan Thompson | Nov 17, 2025 | Blog
In marketing, AI is a force multiplier. You can either be overwhelmed by it, or you can use it to amplify your impact. For many content marketers, the fear of being replaced is real, but that fear is misplaced. AI isn’t the competition; it’s a powerful...
by Nathan Thompson | Nov 10, 2025 | Blog
Marketing leaders pour weeks into crafting the perfect annual strategy, yet the results often fall short of expectations. It’s a common frustration backed by data: only 61% of marketers believe their strategy is effective, highlighting a significant gap between...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
