Account Routing: How to Automate Assignment of New Accounts
Budget Planning: The Complete Guide to Planning, Allocating, and Optimizing Your Resources
According to Motley Fool research, only 2.7% of Americans engage in financial planning on any...
Account Routing: How to Automate Assignment of New Accounts

According to Motley Fool research, only 2.7% of Americans engage in financial planning on any...
Every year, revenue leaders pour months of effort into building an annual operating plan. They...
Contract renewals drive 80% of SaaS revenue growth. Yet most revenue teams still treat them as...
Organizations with a formal AI strategy are twice as likely to experience revenue growth...
Prospects complete 57-70% of their research before ever speaking to a sales rep. By the time...
While generative AI adoption is accelerating rapidly, the vast majority of enterprise pilots...
Your acquisition team closes deals. Your renewal process keeps them. 80% of future profits come...
New business from key accounts is 60%–70% more likely to close compared to the 5%–20%...
The sales intelligence market hit $4.99 billion in 2026 and keeps growing at nearly 13%...
Scaling a modern GTM motion is an execution challenge. Fragmented systems, manual handoffs, and...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.