Go to market.
With DR. AMY COOK
AI Changed The Startup Math. Investors Changed The Rules
The barrier to entry for tech startups has plummeted thanks to AI, but venture capital requirements for defensibility have never been more...
AI Can Build It. But Can Your Company Defend It?
While “Cloud Cowboys” can build impressive AI systems over a weekend, they often overlook the massive legal exposures regarding data privacy and...
Your RevOps Team Is Building a Product. Are You Treating It Like One?
Cory Coult explains how modern Revenue Operations has evolved into high-stakes “GTM engineering,” where the revenue engine itself must be managed like...
Buyers Aren’t Buying You. They’re Buying What Works Without You
Successful business exits require moving from being the “hub and spoke” to creating a self-sustaining operation that survives the owner’s departure. Mark...
AI Won’t Replace Salespeople. But It May Replace The Sales Job We Know
While AI can automate the logical steps of a sequence, Tommy Barlow argues that humans remain essential for providing the emotional safety...
AI Is an Incredible Cover Band. But It’s Not the Original Artist.
While AI provides incredible efficiency, it lacks the creative spark and nuanced perspective of a human “original artist.” Chris Perkins shares how...
The Wrong AI Strategy Could Be Killing Revenue
While AI offers unprecedented productivity gains, implementing the wrong strategy can lead to data leaks, “mediocre” marketplace noise, and plummeting revenue per...
The More We Automate Sales, The More Relationships Matter
Sales automation promised efficiency, but it’s delivering noise — and buyers have tuned it out completely. In this episode of the Go-to-Market...
What Are Your Top Sellers Doing That Everyone Else Isn’t?
A small percentage of sellers are responsible for the majority of your revenue — but their success doesn’t have to be a...