Read the 2026 Benchmarks Report Now!
by Erick Ramírez | Dec 9, 2025 | Sales
That sales plan you spent all of Q4 building in a spreadsheet is already obsolete. It was disconnected from your CRM the moment it was finished, creating a gap between your strategy and your team’s daily execution. Our 2025 Benchmarks Report found that even after...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
