Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 19, 2025 | Marketing
Many teams plan without a clear path from activity to revenue. In fact, nearlyย 47% of businessesย do not have a defined digital marketing strategy, which leads to wasted budget and missed targets. Traditional planning keeps marketing in a silo, disconnected from sales...
by Nathan Thompson | Dec 5, 2025 | Marketing
Even with reduced targets, 77% of sellers still missed quota. Our 2025 Benchmarks Reportย found that the execution gap persists despite heavy investment in tools and tactics. Meanwhile, AI adoption in marketing has surged. According to one roundup, 81% of marketers use...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
